Onwun is a two-person design studio. Based between Manchester and London, we build identities, websites and digital experiences for businesses who want to lead, not follow.

Services:

• Brand strategy Before anything is designed, we get to the heart of your brand. We research your competitors and audience, then define your vision, mission, positioning, values and tone of voice, giving every decision that follows a clear, confident direction.

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  Vision & mission

  Your vision is the future your brand is working towards; your mission is how it gets there, every day. Together they give the whole business a clear direction and a reason to believe in it.

  Positioning

  Your positioning is the space your brand owns in its market: who it’s for, what it believes and why it’s different. We map you against your competitors to find where you can lead, not follow.

  Values

  Your values are the handful of principles your brand won’t compromise on. We define what they are and what they mean in practice, so they guide how you work, hire and make decisions, not just sit on a wall.

  Tone of voice

  Your tone of voice is how your brand sounds, wherever it speaks. We define its personality in a few clear words and show how it reads in practice, so every message feels like it comes from the same place.

  Competitor research

  We study the brands you’re up against: how they look, what they say, how they work and where they make their money. Then we pinpoint the gaps and opportunities, so your brand stands apart rather than blending in.

  Audience persona

  We build detailed profiles of the people you want to reach: who they are, what they want and what’s holding them back. Knowing your audience this well shapes every decision, from the strategy to the smallest detail.

  Brand strategy

  • Vision & mission
  • Positioning
  • Values
  • Tone of voice
  • Competitor research
  • Audience persona

• Brand identity We turn your strategy into a brand people can see, hear and feel. From your verbal and visual identity to storytelling, motion and social content, every piece works together, held in brand guidelines that keep it consistent as you grow.

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  Verbal identity

  Your verbal identity is how your brand comes across in words: its messaging, taglines and the way it talks. Working hand in hand with the visuals, it shapes how your audience sees you, so everything you say and show tells the same story.

  Visual identity

  Your visual identity is your logo, colours, typography and the visual choices that grow out of your brand strategy. Every decision is made to set you apart, so your brand is instantly recognisable in the real world, wherever people meet it.

  Storytelling

  People connect with stories, not logos. We shape your brand’s story around something your audience recognises in their own lives, then carry it through every part of your identity, so they don’t just see your brand, they feel part of it.

  Motion design

  Motion brings your brand to life. Through cutting-edge visuals, animated logos and considered movement, we make your identity feel alive on every screen, so it doesn’t just get seen, it gets remembered.

  Brand guidelines

  Your brand guidelines are the toolkit that keeps your identity from getting lost. A clear guide your whole team can use and pass on, so every new hire, partner and piece of work stays true to your brand.

  Social content

  We translate your brand identity into your social media content and presence, so every post promotes your brand and stays true to it, with the same look, voice and story wherever people find you.

  Brand identity

  • Verbal identity
  • Visual identity
  • Storytelling
  • Motion design
  • Brand guidelines
  • Social content