Challenges:

Atlas began as a response to a gap in the sustainable fashion market. The live brief also asked for the project to be grounded in Manchester’s textile history, meaning the brand needed a visual identity that could carry real cultural and historical weight, while still solving a genuine, practical problem around how people pack and dress for travel.

Solution:

Atlas, a premium menswear rental platform for travel, structured around the 5-4-3-2-1 packing method. The identity system centres on a logomark, which extends into a stamp system referencing passport stamps and Manchester’s historic textile trademark labels. Destination-specific colour palettes, fabric-pattern-led stickers, and printed travel guides bring each location’s culture into the brand.

Result:

Atlas was presented to PUBLIC’s design studio at their London studio, receiving strong feedback on the system and overall concept.