Challenges:

Insects are one of the most sustainable sources of protein, but for most people the idea of eating them is a hard no. rise needed to win over a sceptical audience, reducing the stigma around entomophagy so an insect-powered granola feels like a trusted breakfast, not a novelty.

Solution:

We made typography the brand’s main visual language. Soft, wriggling letterforms that echo a worm turn the insect story into something bold, playful and approachable, while warm colours, kraft pouches and honest messaging keep rise familiar and easy to enjoy.

Result:

rise makes eating insects feel normal: a high-protein breakfast people actually want to try.