Project:

ELEV8

A bold identity and packaging system for an electrolyte craft beer brewed for active, health-aware drinkers.

Project type: Live brief
Industry: Electrolyte craft beer
Year: 2025
Services: Brand identity / Packaging

Rows of ELEV8 cans in grapefruit, mango and kiwi flavours on a dark reflective table

Challenges:

Beer culture is still full of stereotypes, and a new generation is choosing to drink less and live healthier. The challenge was to reimagine beer for them: a brand that feels credible as craft beer, while clearly getting the benefits of an electrolyte-infused beer across.

Three ELEV8 six-pack carry boxes in kiwi, grapefruit and mango

An ELEV8 billboard reading Electrolyte craft beer, same again tomorrow?

A poster of someone drinking ELEV8, framed by green molecule shapes

Solution:

We created ELEV8, an electrolyte-infused craft beer designed to fight next-day hangovers. A bold, condensed wordmark, flavour-led colours and a modular system of nutrition callouts put the health benefits front and centre, with playful lines that make hangovers the punchline.